Top 10 Fast and Easy Beauty Products Busy Moms Swear By

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You know those mornings that you’re so incredibly rushed that you hardly have enough time to brush your teeth, let alone get through your entire skin-care and makeup routine? Well, we feel you, because one-too-many skipped products and a billion mad dashes to work later, and our beauty-loving selves have officially had enough. Basically, we want beauty products that are faster, easier, and all-around better, because we just don’t have the time or patience anymore. So we asked for recommendations from the absolute experts of busy mornings: moms.

We chatted with 11 real moms, including stay-at-home entrepreneurs, dermatologists, and beauty vloggers, to find out which beauty products they swear by for their craziest of days, and trust us—they’re seriously good. So whether you’re looking for a brow-defining pomade that’s so easy to use, one mom can draw it on while in the car to work, or a lightweight concealer that another mom swears by for hiding all of her darkest circles, these 10 products are about to become your newest time-saving investments. Click through to see (OK, let’s be real, buy) them all, and be prepared to hit snooze for the first time in years. That is, unless your kids wake you up, first.

1. For bold, easy-to-create brows…

“This my staple product. It’s long-lasting, a perfect match for my eyebrow shade, easy to clean up, and it always gives me nice, strong eyebrows. Plus, it’s a cream-based formula, which is a lot more easy to maneuver than a powder-based one. I do a lot of my makeup routine in the car after I’ve dropped off my kids, and this brow pomade is really easy to apply on the go.” – Tiffany Brown, makeup artist, style blogger, and mother of two (ages six and three)

Anastasia Beverly Hills Dipbrow Pomade, $18; at Anastasia Beverly Hills

2. To hide dark circles and exhaustion…

“Every morning is different at our house, but they always fly by. In between getting my son out of bed, changing his diaper, and feeding him breakfast, I leave him in his high chair and apply a few coats of Maybelline Instant Age Rewind concealer—it’s seriously my everything. As a mom, you’re obviously always tired, but this concealer immediately makes me look awake and it’s so easy to quickly swipe under my eyes.” – Brittanny Travers, full-time mom to a 20-month-old

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